Is it really possible the only Kobe in the U.S. plays for the Lakers? Larry Olmsted writes at Forbes: Food’s Biggest Scam: The Great Kobe Beef Lie…tell me it ain’t true Larry! This exposé made me think of a couple topics that affect all of us that offer products or services… BRAND – Kobe is one […]
I became quite serious about photography when Canon introduced the AE-1 camera in 1976 – the first 35mm camera with a computer. I owned every A-Series then graduated to New F1’s – at one time owning more Canon bodies, lenses, flashes, and special products like bellows, micro and macro lenses, speed finders, focusing screens, and motor […]
When my great-grandfather John Rockfellow homesteaded in southern Arizona territory in the 1800’s, branding was a method to distinguish your ranch from your neighbors. Your brand was prominently displayed on your ranch entrance, documents, clothing, and livestock. Brands were registered and were how others referred to your ranch. Replace the words… RANCH with COMPANY NEIGHBORS […]
Having trouble coming up with the perfect name for your brand? Isn’t every name on earth already taken? Check out Dan Heath and Chip Heath’s article How to Pick the Perfect Brand Name at FastCompany to see how the pros do it.
Lots of disagreement on this one. Good case study by Donna Fenn at BNET discussing how Bomgar Corp ultimately made their decision on whether to use their name as their company name and sound advice on the six key attributes of a good brand. Here are Donna’s six key attributes – check out her article for more… […]